One of the biggest concerns in the digital ecosystem this year has been eCommerce performance. However, this behavior is not necessarily driven by poor agency management, pricing strategies, website technology, ad investment, or similar factors. In this article, I’ll explain the variables behind what’s happening and hopefully help brands make better strategic decisions moving forward. This article is mainly aimed at brands, companies, and eCommerce executives who have been asking...
Uno de los temas que más preocupación ha generado este año en el ecosistema digital ha sido el rendimiento de los eCommerce, sin embargo, este comportamiento no viene derivado directamente de una mala gestión de la agencia, precios, tecnología del sitio, inversión, etc. A continuación, explicaré las variables por las cuales está sucediendo esto y espero que junto a mis recomendaciones te ayude a tomar las mejores decisiones estratégicas. Este...
Current Status of Ecommerce in Colombia, Why Invest There? Over the past few months, several of our customers have been asking and requesting information about the economic growth of Ecommerce and market maturity in South America. Their main objective is to understand a bit about the sales growth they could achieve with their own brands and products, the challenges to face, and most importantly, which categories they could participate in....
Estatus Actual del Ecommerce en Colombia, ¿por qué invertir ahí? Durante estos últimos meses, varios de nuestros clientes nos han estado preguntando y solicitando información sobre el crecimiento económico del Ecommerce y madurez del mercado en Sudamérica. Su objetivo principalmente es entender un poco el nivel de venta que estos podrían tener con sus propias marcas y productos, los retos que deberán enfrentar, y lo que más les interesa es...
No es sorpresa escuchar sobre Mercado Libre, Amazon, Liverpool, etc. Desde hace más de 4 años y gracias a la pandemia, los marketplaces se han vuelto parte fundamental de nuestras vidas y empresas. Muchos tenemos ligadas nuestras tarjetas para realizar compras en estos canales, sabemos que contamos con protección al comprador, esperamos ofertas, etc. Pero, ¿qué hay detrás para una empresa que pretende sacarle provecho a estos canales? Como dato...
A brand that represents luxury, class and style, Ralph Lauren, found by a dreamer entrepreneur in New York, USA in the year of 1967 with the objective to sale his own designs. Nowadays, the famous Pony logo is recognized around the world and also is considered one of the most important global brands. The company is focus in the design and sale of clothing for men, women and kids, maybe...
Executive summary Talent development makes references to the core values, beliefs, and efforts that a company does to boost and prepare its labor force according to the necessities of the industry and challenges that can appear in the future; this process also includes the correct management of resources, both human and monetary. Nowadays there are corporations worried and doubt about to invest in their talent development of their workforce. However,...
The friendly white bear disguised as a baker, the official mascot of the Mexican company, Bimbo, was considered for a long time a Mexican symbol. But now, this white bear has become international and it has been adopted by many countries. Bimbo was founded by the Servitje family and associates in Mexico City in 1945. The principal objective of the enterprise was to “make excellent bread, nutritive, tasty, and fresh;...
Most of the people tend to relate innovation with millions of dollars or technology brands such as Apple or Microsoft; others tend to believe that the only answer for that word is the creation of new products that appears in a miracle way. Unfortunately, there exist some that say it is a concept that was recently created, a current tendency. However, innovation has always existed; the only difference is that...
To infinity and beyond! Abstract Pixar Animated Studios is considered the best computer animation studio and one of the greatest places to work in the world. The firm has dominated the academy awards year after year with strongly nominations due to its excellent movies and these films have led them to win 26 Oscars. Additionally, since its foundation, the company has been considered outstanding because almost all of its productions...
