Marketing as we know it is changing faster than we thought, every minute are emerging new digital tools which are bringing brands or companies closer to their final customers.. Without the need to make big investments or massive campaigns the product is being presented to the world. The consumers know can expressed their desires and demands directly. Technology is bringing to the current markets creative and innovative solutions.
Brands are closer to their customers than they did before. In the past, it was almost impossible that a customer could reach or talk with a company. Now, thanks to social networks we only need to send one “tuit” to be heard and understood. Using these new platforms-Twitter, facebook, vine, snapchat, etc. – people are viewing the companies more like a human than a big monsters.
New marketing strategies implemented in digital platforms are creating a new kind of customer, the promoters of the brand, also known as customers for life. Digital campaigns where the users are the principal guests or the improvement of a customer experience, are strategies that are molding this new marketing model. One of the most important characteristic is that they are going to promote and protect your brand without the need to pay them. The bond between these promoters and brands are the feelings created in user’s experience.
It is nice to see how these digital platforms are being used for the marketing to create good feelings and connect brands directly with customers so easily. The companies are obtaining more information directly from their final clients without the necessity to pay an outsourcing. Digital advertising has been growing faster and beating TV and radio campaigns. This is the time where companies should bet for this new kind of innovative strategies in the digital platforms, most of these platforms are blue oceans to experiment.
