Posts tagged "ecommerce"
One of the biggest concerns in the digital ecosystem this year has been eCommerce performance. However, this behavior is not necessarily driven by poor agency management, pricing strategies, website technology, ad investment, or similar factors. In this article, I’ll explain the variables behind what’s happening and hopefully help brands make better strategic decisions moving forward. This article is mainly aimed at brands, companies, and eCommerce executives who have been asking...
Uno de los temas que más preocupación ha generado este año en el ecosistema digital ha sido el rendimiento de los eCommerce, sin embargo, este comportamiento no viene derivado directamente de una mala gestión de la agencia, precios, tecnología del sitio, inversión, etc. A continuación, explicaré las variables por las cuales está sucediendo esto y espero que junto a mis recomendaciones te ayude a tomar las mejores decisiones estratégicas. Este...
Current Status of Ecommerce in Colombia, Why Invest There? Over the past few months, several of our customers have been asking and requesting information about the economic growth of Ecommerce and market maturity in South America. Their main objective is to understand a bit about the sales growth they could achieve with their own brands and products, the challenges to face, and most importantly, which categories they could participate in....
A brand that represents luxury, class and style, Ralph Lauren, found by a dreamer entrepreneur in New York, USA in the year of 1967 with the objective to sale his own designs. Nowadays, the famous Pony logo is recognized around the world and also is considered one of the most important global brands. The company is focus in the design and sale of clothing for men, women and kids, maybe...